“The concept was to take the ‘well-known genre’ of instructional videos for kids, usually teaching the various sounds of animals or how to count to 10 and changing the subjects to more grown-up themes like abortion, child abuse etc. Content and graphics are inspired by the Japanese ‘kawaii’ phenomena, where cute little mascots and characters cheerfully guide citizens through all sorts of daily activities and situations. In CUTECUTECUTE these cute little critters go a step further and tell about things which are normally sort of a taboo in society.” (Clemens Kögler)