10:15 - John Tomlinson (UK) is Professor of Cultural Sociology and Director of the Institute for Cultural Analysis, Nottingham (ICAn). He has published a number of books on the themes of globalisation, cosmopolitanism and cultural modernity. His recent book The Culture of Speed: The Coming of Immediacy (2007) examines how speed emerged as a cultural issue during modernity. The rise of capitalist society and the shift to urban settings was rapid and tumultuous and was defined by the belief in 'progress'. The attempt to regulate the acceleration of life created a new set of problems, namely the way in which speed escapes regulation and rebels against controls. This pattern of acceleration and control subsequently defined debates about the cultural effects of acceleration. However, in the 21st century 'immediacy', the combination of fast capitalism and the saturation of the everyday by media technologies, has emerged as the core feature of control. This coming of immediacy will inexorably change how we think about and experience media culture, consumption practices, and the core of our cultural and moral values.